Thanks to search engine optimization (SEO) marketing, small businesses now have the power to reach more people in a much shorter span of time. It is now very easy for small businesses to promote their brand and services to a wider scope, now that marketing happens on the web.
Small businesses are now all the rage, with new ones being launched every single day. It is so fortunate that internet marketing is applicable to any business size, and is also pretty flexible with its reach. A business can very well maximize its potential through SEO.
Local SEO campaigns are so easy to manage, and are also very doable. Like most things, it seems too complex and can overwhelm you with the technicalities. But when you are keen in learning it and really put your mind to it, it becomes natural already.
How do you know if you’re doing the right thing in optimizing your business for local SEO?
- Maximize Google. Make the most out of Google Apps, and really get to know them. Create accounts on Google+, Google Analytics, and Google Search Console. They are the primary apps you will need to make local SEO work for your small business. Get to know how Google Analytics work so you have an idea when you receive reports and data regarding how your SEO efforts fared in a specific period of time.
- Search keywords and list them down. You can have a ton of keywords in mind, but make a conscious effort to narrow them down. Choose at least ten that you want to rank in. It is highly unlikely for a business to be able to have a great ranking on too many keywords. Competition is stiff, and while it is possible, it will probably take too much time. It is better to aim for a ranking in a couple of keywords your business can relate to. You can make use of Google’s keyword search tool to help you decide which keywords you can vie for.
- Regularly update your website. Updating your website do not just refer to additional content. While that is undeniably crucial in maintaining your web traffic, it is also as essential to keep your information updated. Anything published on your website shall be most recent, so as to not cause confusion and frustration to your audience. You have to make sure they know how to reach you, or else you may end up losing clients.
- Customize meta title tags and be creative with your titles. When you are writing for SEO, be it local or international, it has to be noted that you are writing for both human readers and bots. SEO scores and ranking are facilitated by search engines, which are operated with bots, indexers, and crawlers. Meta tags and descriptions are calculated and added to your SEO scores when you optimize them with keywords relevant to your content and your business all together.
- Include geo-targeted keywords.In local SEO, your location is your advantage. When users turn on their location as they put a query on any search engine, the results they get are based on where they currently are. As much as possible, include your location in your keyword. Make it obvious as to where you are, and optimize everything on your website according to your location. Optimize your content and your images as well.
- Optimize your logo. Choose a logo that is catchy and businesslike. Creativity is always key to make sure your logo piques the interest of your audience. However, you still have to keep it as professional as possible. Make it a point to have a descriptive image file name, and optimize it to your location as well. Your logo should be in a good resolution, big enough to not pixelate when placed on the web, but small enough to not make your website slow loading.
- Place a map on your website and your business page. If you have a physical store, you have to make sure your online clients know about it. Make sure that the directions you put in are clear and easy to understand. You should optimize your page for all sorts of people, and make navigating your page and website as simple as it could get.
- Set up your social media sites. Make the most out of social networks. Facebook, Twitter, and Instagram are now very widely used in brand awareness campaigns. It is so smart to use them for marketing as more and more people have become so accustomed to using them every day. There is not much effort to reaching your market with the use of social media, as it is now part of everybody’s every day lives.
- Contact reputable local businesses for link exchange. It is now common for businesses to have professional relationships leading to link exchange. Building rapport with businesses that have the same line of products and services is essential for SEO. It helps build your reputation and also makes your website boost its score.
- Always include your address and phone number. In local SEO, PAN is the most essential set of information. Phone number, address, and name. These three should always be updated on your website, and should show on as many pages of your site as possible. You have to make sure your site visitors see your information as often as possible, so it can register better on their minds.
It is important for a small business to be known in the place it came from. You start small, and start where you are. You have to focus on your location and the people from there before actually trying to reach out to people from other places.
Luckily for businesses today, even the objective of reaching out to more people and having a wider scope is possible using SEO and search engine marketing. It might take a while before actual results show and improve sales, but when you invest your time and effort, you can sure reap the results and rewards over time.
Be keen in observing your business’ online activity and regularly update your website. Your SEO scores and ranking will soon follow suit.