Are you aware of how your location can help you maximize your small business’ potential of making it big even with the very stiff competition?
Local SEO has been around for quite some time now, and small businesses have taken notice of its magic. Whcharlotile there are only a few business owners who have taken local SEO seriously, it does not change the fact that it really works.
58% of searches done locally involve search for small businesses. This status is a neon sign of how much people trust the web more than any other forms of media. It is also much easier to reach out to a large number of people in a short span of time when using the web for advertising, as compared to print media.
These are reasons enough to start optimizing our websites and business pages for local SEO.
How can we do that?
- Claim your Google business page.Google has pages for local businesses. The clincher is that some businesses know of these pages and are smart enough to claim it, while there are businesses that do not have an idea they are on Google. Ironic as it is, but sometimes, these pages have been put up due to its customers. Bloggers usually write about their reviews on anything, and it appears on Google when they put the location. To fully maximize your business’ potential on local SEO, you must claim your business page. Make sure you have it verified and also check the location that is published on the web. You do not want to confuse people by having outdated information.
- Optimize the images you have on the page. Use high quality images that are large enough to look great on the web, but are small enough to not affect the speed of your loading your page and website. Slow loading websites frustrate customers and cause a downfall of web traffic and sales. Include relevant keywords on caption and file names, and also make sure that your page has an image on it that people can use to identify you. Choose your images wisely.
- Use geo-targeted keywords.These are keywords used to refer to places. In using local SEO, you are using your location to your advantage. You have to make sure that your images and your links, as well as any tag you use on your page has your location on it. It is what the search engine crawlers and indexers are using to determine which businesses actually appear on local searches.
- Search keywords and be careful in using them. When speaking of local SEO, the keywords actually vary according to the location. One keyword might still be fresh (not very used) on a specific location, but is already overused on another. Luckily, there are plenty of keyword search tools readily available online. It is not much of challenge, and is actually very easy to do. Also, just because keywords are important in SEO does not mean you should put a ton of them in your content. You can put two to three, and it always has to sound as natural as possible.
- Concentrate on your ‘About Us’ and ‘Contact Us’ sections. In order to make sure that your target audience knows how and where to get in touch with you, you have to keep your entire page updated. Doing so will have a good effect to your SEO scores, and will also keep your market in the know. We do not want your businesses losing clients just because they cannot contact you, because the information published on your page is outdated.
- Make your page user-friendly.While it is true that more and more people have turned to the internet for information and news, not everyone who uses the internet are blessed with technical know-how. It is best to keep your website’s interface easy to use and to navigate. Doing so will attract more site visitors, especially when they realize that your website is built for people from all walks of life. Keep your language simple, too. Avoid using jargons and very highfalutin language as much as possible.
- Check mentions of your business on the web. It is not just Google that has business pages you can link your website and email to. There are also other sites that provides internet users information about local businesses and what they provide. Now that local SEO is a thing, you have to be aware of all the places where your website, brand, or product has been mentioned. Claim all of them if you can, and make sure to verify and update whatever information is published about you. In local SEO, NAP is most important—that is Name, Address, and Phone Number.
- Link all your business pages to your domain email. Despite lots of technical advances in the internet, email still remains to be among the most widely used form of communication. Make sure that when people click on your email from the page, they get directed to sending you an actual email. Studies show that internet users prefer to email businesses directly as compared to filling out online forms.
- Check for duplicates. As much as possible, no duplicates must be published. This is to avoid confusion and frustration of your consumers. Duplicate business pages seem to be a deterrent to potential clients, and your business is absolutely better off without them. Verify your page, and make an effort to get rid of duplicates. They will not help you in any way.
Optimizing your Google page for local SEO is not very complicated. At the most parts, it all boils down to verifying your page and making sure all the information published in there is always updated. Also, it will not cost so much when you compare it to other types of marketing and promotions we have known before.
Local SEO is one of the most cost effective ways to promote your business and products. Just keep your page visible to your market, regularly update it, and make sure there are no duplicate pages that can stir confusion and frustration. Promote brand awareness through consistent and accurate information, and make sure your business page stays at the top of its game.